An Attractive Solution to a Growing Problem
As a consumer brand, our goal is always to provide solutions to the biggest problems facing today’s pet parents. Litter aversion is a glaring issue for cat owners and shelters across the nation, as it is the number one reason cats are surrendered to shelters.
We heard loud and clear that many of our customers were facing this issue in their homes, so we made it a priority to create a natural and effective solution by introducing a plant-based additive to our flagship brand, World’s Best Cat Litter™, that attracts cats to the litter box.
Our Advanced Series Picky Cat™ litter not only provides the concentrated power of corn that World’s Best Cat Litter™ customers expect and love, but it also draws cats to their litter box to prevent them from going to the bathroom anywhere else. With more cats reliably going in their boxes, fewer pet owners will need to face the stresses of litter aversion and fewer cats will be surrendered to shelters.
Kent Pet Group is proud to support shelters on the frontlines of adoption, and is committed to reducing the number of cats in shelters in the United States through our charitable initiative, GiveLitter™, which has donated 662,000 lbs of litter to shelters across the country over the last seven years.