Your privacy is important to us at Kent Pet Group. Because of this, we want to provide you with explicit information on how we collect, gather, and identify information whenever you sign up for, access or use our website at or the services provided through our website (together, the "Site"). Any information we collect about you is strictly for our own use. For example, we may use your information from time to time to tell you about special offers or to announce a new product from us at Kent Pet Group or another member of the Kent Pet Group family of companies. We respect your privacy, however, and will attempt to never bombard you with unwanted solicitations. In fact, you can opt-out of receiving any communications from Kent Pet Group at any time.

From time to time, this Privacy Policy may be updated as we change or update our Site and how we may use your information. We will notify you of any material changes to this Privacy Policy by posting a notice on the homepage of our Site for a reasonable period of time after such changes are made that this Privacy Policy has been updated, and by changing the "Last Modified" date at the top of this Privacy Policy. You are bound by such changes and therefore should periodically review this Privacy Policy. Use of the Site by you following such notification constitutes your acceptance of the Privacy Policy as modified.

When you use our Site, you are accepting the terms and conditions of this Privacy Policy, and we will have the right to use your personally identifiable information ("Personal Information" as further defined herein) or other information about you as described in this Privacy Policy. If you do not agree to have your Personal Information used in any of the ways described in this Privacy Policy, you must not use our Site or participate in any of our services.

This Privacy Policy is supplementary to our Terms of Service.

Information Collected

We collect information on our users in various ways, such as, by your voluntary submissions, participation in services provided at the Site, and through cookie and other tracking technology. The information we collect is used in a variety of ways, including for internal review, to improve the Site, to notify you about updates to the Site, to let you know about products, services, and promotions that you may be interested in, for our marketing purposes, and to fulfill and provide services requested by you. Unless you tell us otherwise, we may also share the information you provide us with others to help us with these sort of tasks.

Personal Information

Personal Information refers to information that tells us specifically who you are, such as, but not limited to, your Last Name, First Name, Email address, Password, Birth Date, Gender, City, State, Interests/Activities, and images or photographs of you. Personal Information may also include your IP address. In many cases, we need this information to provide to you certain services, or certain personalized or enhanced service that you may have requested. However, if you should choose to withhold requested information, we may not be able to provide you with certain services dependent upon the collection of this information. If you do not want us to use this information, please do not submit it to us. You also can opt-out of this information being further used by us at any time by contacting us.

From time to time, we may conduct contests or other promotions or request material for publication. To participate, we may require that you supply us with your Personal Information to carry out the purpose of the contest, promotion, or publication. The exact rules may vary from case to case and may be provided to you separately. In all cases, your Personal Information may be used in order to notify contest winners and may be publicly associated with any content submitted by you.

Aggregate Information

From time to time, we may collect general, non-personal, statistical information about the use of the Site, such as how many visitors visit a specific page on the Site, how long they stay on that page, and which hyperlinks, if any, they click on. This information represents a generic overview of our users. Collective viewing habits and allows us and other third parties to modify information, promotions, offers and/or discounts on products and services based on user traffic and behavior. We collect this information through the use of technologies such as 'cookies', which are discussed in greater detail in this Privacy Policy. We collect this information in order to determine which areas of the Site are most popular and to enhance the Site for visitors. We may also group this information into aggregate visitor data in order to describe the use of the Site to our existing or potential business partners or other third parties, or in response to a government request. From time to time, we may use this information to optimize third-party offers of products and/or services. We also may share aggregated demographic and preference data with third parties to enable the provision of targeted information, promotions, offers and/or discounts on products and services. However, please be assured that this aggregate data will in no way personally identify you or any other visitors of the Site.

Cookies and Other Tracking Technologies

Kent Pet Group may automatically collect non-personally identifiable information and data through the use of cookies. Cookies are small text files a website uses to recognize repeat users, facilitate the user's ongoing access to the website and facilitate the use of the website. Cookies also allow a website to track usage behavior and compile site usage information that will allow for the improvement of content and target advertising. Most browsers allow you to control cookies, including whether or not to accept them and how to remove them. You may set your browsers to notify you if you receive a cookie, or you may choose to block cookies with your browser. However, please be aware that some features of our Site may not function or may be slower if you refuse cookies. You may occasionally get cookies from third parties with links on the Site as described below. We do not control these cookies.

Tracking technologies may record information such as Internet domain and host names; Internet protocol (IP) addresses; browser software and operating system types; clickstream patterns; and dates and times that our Site is accessed. An IP address is a number that is automatically assigned to your computer whenever you are surfing the web. Web servers, the computers that "serve up" webpages, automatically identify your computer by its IP address. We may link the information we record using tracking technologies to Personal Information we collect at the Site for our own marketing and advertising purposes. In addition, we reserve the right to use IP addresses and other tracking technologies to identify a visitor only when we feel it is necessary to enforce compliance with our Terms of Service, to protect our Site, our customers or others, or when we believe in good faith that the law requires it.

The Site may also use technology called "tracer tags". These may also be referred to as "Pixels", "Clear GIFs" or "Web Beacons". This technology allows us to understand which pages you visit on the Site. These tracer tags are used to help us to optimize and tailor our Site for you and other users of our Site.

Pop-up blockers or stoppers prevent extra pop-up windows from opening in your browser. Pop-up blocking software often has negative effects on other "good" software. If you disable Java Script pop-up windows, you may also disable other website functionality that uses Java Script. If you are using a pop-up blocker that allows you to manage a list of "pop-up friendly" sites, please refer to your Help files and add the URL of our Site to your approved list to ensure maximum functionality at the Site.

Nonpersonal Information

Content submitted by you that does not identify you personally, for example, photographs of your pet and information regarding the kind of pet you own, may be published to others and otherwise used for editorial content, personalization, research and other marketing purposes. Because this information does not identify you personally, you cannot later opt-out regarding our continued use of this information once you have submitted it.

Choice: Opt-in/Opt-out

You can ask us whether we are keeping Personal Information about you; how your Personal Information is being used by us or shared with others; update or delete your Personal Information, or opt-out of the collection and use of your Personal Information by sending an email or by writing us specifying your request. If you choose to delete your information or opt-out of the collection and use of your information, you understand that certain services, including but not limited to access to the Site, may no longer be available to you. Please state in your correspondence the details of your request. We may require proof of your identity before we provide you with the requested Personal Information. We allow you to challenge the data that we hold about you and, where appropriate, you may have the data erased, rectified, amended, or completed. To opt-out, please contact us.

Disclosures and Transfers of Information

We do not disclose Personal Information to third parties, except when one or more of the following conditions is true:

  1. We have the individual's permission to make the disclosure;
  2. The disclosure is required by law enforcement;
  3. The disclosure is reasonably related to the sale or other disposition of all or part of our business or assets;
  4. The Personal Information to be disclosed is publicly available;
  5. The party to whom the disclosure is made controls, is controlled by, or is under common control with Kent Pet Group;
  6. The disclosure is reasonably necessary for the establishment or maintenance of legal claims; or
  7. The disclosure consistent with the purpose for which the personal information was obtained.

Prior to sharing of your Personal Information with others, agreements are made between Kent Pet Group and these authorized parties to whom we are transferring data. Under these agreements, we seek to require these outside parties to provide and follow privacy standards that comply with relevant privacy laws. If Kent Pet Group becomes aware that any authorized party is improperly using or disclosing Personal Information, it will notify that authorized party and take commercially reasonable steps to cease such use or disclosure.

Business Transfers

As Kent Pet Group develops, we may buy other businesses or their assets or sell our business assets. Personal Information is generally one of the business assets involved in such transactions. Thus, in the event that Kent Pet Group or all of its assets are acquired, Personal Information may be one of the transferred assets.

Protection of Kent Pet Group and Others

Kent Pet Group fully cooperates with law enforcement agencies in identifying those who use our services for illegal activities, and may in its sole discretion disclose Personal Information or other information to satisfy any law, regulation, subpoena, or government request or in connection with litigation. Kent Pet Group reserves the right to release Personal Information or other information about users who we believe are engaged in illegal activities or are otherwise in violation of our Terms of Service, even without a subpoena, warrant or court order, if we believe in our sole discretion that such disclosure is necessary or appropriate to operate the Sites, or to protect the rights or property of Kent Pet Group, its affiliates, or any of their officers, directors, or employees, agents, third party content providers, suppliers, sponsors, or licensors. Kent Pet Group also reserves the right to report to law enforcement agencies any activities we reasonably believe in our sole discretion to be unlawful.


Emails should never be considered a secure method of communication. We assume that it can be intercepted at any time. For that reason, DO NOT disclose any information (credit cards, social security numbers, etc) via email that you do not want made public.

Data Security, Integrity, and Access

The Personal Information you provide and we collect is stored within databases that we control directly or through our Service Providers. As we deem appropriate, we use security measures consistent with industry standards, such as firewalls and encryption technology, to protect your information. However, since no security system is impenetrable, we cannot guarantee the security of our databases, nor can we guarantee that information you supply will not be intercepted while being transmitted to us over the Internet.

Third Party Websites and Links

Our Site contains links to other Kent Pet Group affiliated companies. Our Site may also contain links to other sites operated by third parties. Kent Pet Group does not control such other sites and is not responsible for their content or for their privacy policies. Kent Pet Group's inclusion of such links does not imply any endorsement of the material on such sites or of their owners or operators except as disclosed on the Site. Any information submitted by you directly to these third parties is subject to that third party's privacy policy.

Please note that you may have cookies placed on your computer by third party websites that refer you to the Site. Although we do not share your Personal Information with these third party websites unless you have authorized us to do so, they may be able to link certain non-personally identifiable information we transfer to them with Personal Information they previously collected from you. Please review the privacy policies of each website you visit to better understand their privacy practices. In addition, Kent Pet Group would like to inform you that anytime you click on links which take you to third party websites, you will be subject to the third parties' privacy policies.

While we support the protection of our customer's privacy on the Internet, Kent Pet Group expressly disclaims any and all liability for the actions of third parties, including but without limitation to actions relating to the use and/or disclosure of Personal Information by third parties.

Children's Privacy

The Site is not directed to children under 13 and we do not knowingly collect personally identifiable information from children under the age of 13. If personally identifiable information of a child under the age of 13 has been submitted or appears on the Site, we ask that a parent or guardian contact us and we will remove the Content and delete the information about the child from our files.

Governing Law; Visitors Residing Outside the United States

This Privacy Policy and the privacy practices of Kent Pet Group will be subject exclusively to the laws of the State of Iowa within the United States of America, without regard to its conflict of law principles. Kent Pet Group makes no representation that this Privacy Policy and such practices comply with the laws of any other country. The Parties have requested that this agreement and all court proceedings thereto related be drafted in English.


Any questions you have regarding these policies, our products, our companies or our websites can be directed to us via post, telephone or email. For more ways to reach us, visit our contact information page, or contact us.