FINDING INNOVATION IN NATURE.

Learn why our unique approach starts with bigger ideas.

Our Difference

DELIVERING BRANDS THAT SET NEW STANDARDS.

View the products that are raising expectations in pet care.

Our Brands

ADVANCING PET CARE AND GIVING BACK.

See how our company values shape better relationships today and tomorrow.

Our Values

KENT PET GROUP

Advancing pet care with bigger ideas.

Remember when all cat litter was made of clay and all pet food was made of unpronounceable ingredients that were only "food" in the loosest sense of the word? It's not hard because it was the only way for decades. And we didn't like it.

In an industry where "the norm" is served up on shelves and accepted by pet owners who have no other choice, we formed Kent Pet Group to raise expectations.

Headquartered in Muscatine, Iowa and built on the Kent family's 85-year history of product ingenuity, we have a proven record of constantly pushing pet care forward by using a unique scientific approach that unlocks nature's solutions to fundamental pet care needs. It's a bit harder. It takes a little longer. And it produces higher performing products that solve today's problems without compromising tomorrow.

OUR UNIQUE APPROACH SETS NEW STANDARDS IN PET CARE.

See How

OUR BRANDS

The result of our unique scientific approach.

By Nature Pet Foods
World's Best Cat Litter
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