Kent Pet Group is a global leader in high-performance, sustainable litter products. We are committed to developing clay alternatives that eliminate health concerns and reduce our impact on the planet. Our corn and recycled paper litter products are raising the bar on consumer expectations and ensuring a stronger bond between people and their pets.
Love. It's Only Natural.
Naturally Safe Cat Litter Made For Long-Lasting Performance
World’s Best Cat Litter™ offers eight natural litter formulas — all of which harness the long-lasting power of naturally absorbent corn to ensure cat owners smell less, clean less and buy less†. Each litter formula offers outstanding odor control, and is quick clumping, easy scooping, 99% dust free, lightweight, and safe for pets, people and the planet.
Available in:
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Original Series
Long-lasting litters with outstanding overall performance -
Plus Series
Enhanced litters that address your most pressing concerns -
Advanced Series
Long-lasting litters purpose-built to solve specific problems
Innovative Litter and Bedding Products Made from 99% Recycled Paper
Australia-based FibreCycle is a pioneer in the sustainable litter and bedding space with products made from 99% recycled paper and no added chemicals. The company uses proprietary processes to harness the absorbent cellulose in recycled paper to create high-performance litter and bedding products under the Breeders Choice, BreederCelect and Back-2-Nature brands.
Available in:
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BreederCelect
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Breeders Choice
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Back-2-Nature